Chief Marketing & Digital Customer Experience Officer
McDonald’s Hong Kong · Hong Kong
Tina Chao is a seasoned marketing professional with more than 25 years of experience in managing global and local brands. She started her career at Shell as a retail marketer in 1994 and went on to hold several Asia Pacific and global marketing roles with Shell in Hong Kong, London, and Mainland China. Tina has been General Manager of Marketing at the Hong Kong Tourism Board since 2013. In this role, she has driven the organisation’s evolution from product to experience marketing, while leading the team to launch major rebranding campaigns, double website pageviews, triple social media following and bring in over 100 prestigious marketing awards — all contributing to building and sustaining Hong Kong as the most visited city in the world. Tina joined McDonald’s Hong Kong as Vice President, Marketing in July 2019. She leads with a vision to bring in new development in digital and social marketing to further enhance McDonald’s brand leadership and tap into new business opportunities.