Don So

Head of Business Incubation | Chief Executive Officer

New World Development Company Limited | Humansa · Hong Kong

Don So is the Chief Executive Officer of Humansa, a premium health and wellness brand under the New World Group, and also the Head of Business Incubation of New World Development Company Limited.


Don has more than 20 years of experience in investment, business management, corporate strategy, and technology. Prior to joining the New World Group, Don served as Firm Management Managing Director, APAC Head of Corporate Strategy and Development at Morgan Stanley, and Taiwan Chief Operating Officer. He earlier served in investing and management roles at McKinsey & Company, Guardian Capital, and Redknee.


Don holds a Bachelor of Applied Science (Computer Engineering) from University of Waterloo, Canada, and received a Master of Business Administration from INSEAD, France.