A 1989 graduate of National Institute of Design, Ahmedabad, Ashwini is co-founder of Elephant Design, India's largest independent integrated design consultancy. Elephant has been consistently ranked as No. 1 Design Agency in India by The Economic Times Brand Equity for a decade.

She has lectured across more than 20 countries including ICOGRADA Design Week, Business of Design Week & United Nations Foundation Bootcamp. She has been on the jury of Cannes Lions, New York Festival, Design for Asia & Spikes Asia and led the juries of D&AD Awards, ADStars & London International Awards. Ashwini is also a founding member of Association of Designers of India.

Impact Magazine has featured Ashwini among 50 Most Influential Women in Media for seven consecutive years. She is on Campaign India’s A-List.