Delicia Tan is the CEO of Edelman Hong Kong and the Greater Bay Area.  In her role, she also manages Edelman Taipei.

With more than 20 years of Integrated Marketing Communications experience across the Asia Pacific, Delicia is a  Senior Client Strategist for key regional and global clients. She serves as senior counsel for Yidan Foundation, Sunkist, Starbucks, Marriott, and Lululemon, in Hong Kong.

She is also Edelman’s Asia Pacific Chair for Diversity, Equity and Inclusion.

Delicia has spent more than 15 years at Edelman and was previously the Managing Director of Client Innovation and Growth at Edelman Singapore, leading the 50-strong Reputation Practice.  She was also the Global Client Leader for the Singapore Tourism Board, spearheading their Brand Campaign as well as the COVID Recovery efforts.

She spent three years as the Corporate Practice Lead at Edelman Beijing, driving Corporate Reputation, Consumer Engagement and Issues Mitigation initiatives for large global clients.

Delicia is a seasoned client counsellor, having helmed some of the firm’s largest global client relationships, as the Regional Client Relationship Manager for Samsung and GE, with a focus on Reputation Management and Brand Building.

Delicia started her Communications career at the Singapore Tourism Board, building Brand and Marketing Communications campaigns in line with Singapore’s economic objectives.

Prior to joining STB, Delicia was with Singapore Health Services, where she drove Brand and Marketing efforts as well as Crisis Communications during the SARS outbreak.

Delicia also spent three years as a journalist, pioneering Digital News Content and Reader Engagement for Singapore’s flagship newspaper, The Straits Times.

She graduated with a Bachelor of Arts (Distinction) in Media Studies from RMIT University in Australia.