Half Korean, half Austrian, and a creative strategist turned CEO.

Andreas sets the strategic and creative vision for DDB Group Hong Kong, one of Hong Kong’s most successful creative agencies, focused on helping brands achieve an emotional advantage across the entire costumer journey.

Andreas’s work has been recognised at local and international awards including Cannes Lions, Effies, and the AMEs. In 2019, he was listed among Campaign Asia’s 40 under 40, and won the Planner of the Year award twice.

Andreas is a published author in the field of cross-cultural consumer research, and an avid writer for marketing publications.

He is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.

In his free time, Andreas likes to illustrate comics, try not to injure himself during CrossFit, and film arts & crafts YouTube videos with his daughter.